Accertify Study Links Fraud-Cyber Convergence To Better Business Outcomes

KUALA LUMPUR, July 23 (Bernama) -- Accertify, a fraud decisioning provider, has found that fraud-cyber convergence leads to better business outcomes, according to a proprietary study conducted in partnership with Liminal.

Titled The Convergence Dividend: Quantifying What Fraud-Cyber Convergence Actually Delivers, the research is the first large-scale empirical study to examine how fraud-cyber convergence impacts organisational performance. It surveyed 250 director-level and above fraud, risk, and security leaders across industries including retail and e-commerce, travel, restaurants, entertainment and media, and marketplaces.

While fraud-cyber convergence is recognised as a priority by 94 per cent of respondents, the study found that many organisations lack a clear framework to operationalise it effectively.

Accertify and Liminal analysed organisational behaviours against a “Precise Yes” performance metric, which measures how accurately merchants approve legitimate customers, defined as dollars approved for every US$1 of fraud chargeback. (US$1=RM4.08)

In a statement, Accertify said they identified a four-pillar maturity model associated with successful fraud-cyber convergence.

The pillars include fraud and cyber teams sharing accountability for two or more specific threat types; integrating fraud and cyber data through a common platform to provide a single view of customers; elevating fraud discussions to the board level; and formally integrating fraud and cyber teams under the same organisational structure.

Organisations demonstrating all four pillars achieve a mean Precise Yes Score of US$1,540 approved per dollar of fraud lost, compared with US$456 approved per dollar of fraud lost among organisations still operating in silos, representing a 3.4 times gap.

Accertify said the precision advantage was primarily driven by lower fraud chargeback rates, with elite-tier organisations recording a 62 per cent reduction in fraud chargeback rates compared with those that had not begun fraud-cyber convergence.

The study also found that the sequence of adopting these pillars matters, with organisations that restructured fraud and cybersecurity teams before establishing shared data, ownership, and operational collaboration performing worse than those that maintained separate teams.

According to Accertify, successful convergence is driven by shared workflows and intelligence rather than organisational restructuring alone, enabling teams to improve risk visibility, reduce friction, and approve more legitimate customers with confidence.

-- BERNAMA