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BUSINESS • 10/09/2026 11:01 AM

PetSuper Debuts AI-Powered Smart Pet Ecosystem At IFA 2026

KUALA LUMPUR, Sept 10 (Bernama) -- PetSuper, a smart pet technology brand focused on intelligent pet care products, made its debut at IFA 2026, showcasing its connected smart pet portfolio and vision for an artificial intelligence (AI)-powered pet care ecosystem.

During the five-day exhibition, PetSuper engaged with retailers, distributors and technology professionals from across Europe, demonstrating PetSuper Ai, LitterGo, ViGo, DryGo, FeedView and HydriGo. The products prompted discussions on market development, business opportunities, product innovation and industry trends.

The company said its approach combines smart hardware, Internet of Things (IoT) connectivity, pet care data and its PetSuperAi platform to connect different aspects of everyday pet care, including feeding, hydration, grooming and litter maintenance.

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In a statement, PetSuper chief executive officer and co-founder, Brian Hu said IFA 2026 provided an opportunity for the company to present its vision of moving beyond standalone devices towards a more connected approach to pet care.

He said PetSuper aims to integrate information from different care scenarios to help pet owners better understand their pets’ routines and make daily care more informed.

At the exhibition, visitors were able to experience how LitterGo, DryGo, FeedView, HydriGo and ViGo support litter maintenance, grooming, feeding, hydration and behavioural observation, while PetSuperAi demonstrated the company’s direction towards integrating data from different pet care scenarios.

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PetSuper said feedback on automated litter care, feeding, hydration and AI-supported routine observation will inform its continued product development and international expansion.

Following IFA 2026, the company plans to continue discussions with potential retail, distribution and channel partners across Europe and other priority markets.

-- BERNAMA

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