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BUSINESS • 01/07/2026 12:13 PM

ATON Launches AI-Powered Family Safety Platform Amid Bullying Concerns

KUALA LUMPUR, July 1 (Bernama) -- ATON Inc has launched FamGuard, an artificial intelligence (AI)-powered family safety platform designed to help parents monitor children's digital activities and identify potential signs of online risks, as concerns over school bullying and cyberbullying continue to grow in Singapore.

The launch comes amid heightened public attention to child safety following the widely reported Sengkang Green Primary School bullying case, which sparked broader discussions on student protection and the early identification of behavioural warning signs.

ATON said FamGuard combines real-time location tracking with AI-powered Conversation Insights and Friend Scoring to help parents better understand changes in their children's communication patterns and social interactions, enabling earlier conversations when unusual behaviour is detected.

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“Technology cannot replace parents, but it can help families stay connected earlier and start conversations sooner,” an ATON representative said in a statement.

The platform also offers parental control features, including Screen Time Management, App Usage Monitoring and App Controls, to help families encourage healthier digital habits and oversee smartphone usage.

The company said growing use of messaging applications, social media and online group interactions has broadened expectations for family safety services beyond location tracking to include greater visibility into children's digital environments and behavioural patterns.

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The launch follows research indicating that one in four upper primary school students in Singapore has experienced bullying, while many parents remain concerned about children's exposure to cyberbullying and other online risks.

ATON said FamGuard was developed to support families seeking additional tools to strengthen digital safety while complementing parental engagement and communication.

-- BERNAMA

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