Profound Wraps World Tour, Establishes Singapore Asia Pacific HQ

KUALA LUMPUR, Nov 12 (Bernama) -- Artificial intelligence (AI) marketing platform, Profound has made Singapore its Asia Pacific headquarters and plans to open an office in the city’s central business district in the fourth quarter of 2026, hiring for more than 15 roles over the next 12 months.

The move follows the company’s first Zero Click World Tour, which brought together nearly 2,000 marketing leaders in London, Sydney and Singapore over eight days to discuss how AI is changing customer behaviour and marketing work, Profound said in a statement.

The new roles include a general manager for Asia Pacific. Profound said demand from brands in the region was growing, and that its analysis of 1.8 million ChatGPT and Gemini conversations by users in Singapore found the share of conversations about researching, comparing or buying products and services rose 23 per cent between January and September 2026.

“In three cities, we heard the same thing from very different brands. AI is now part of how customers decide what to buy, and marketing leaders are rebuilding their teams, their content and their measurement around it,” said Profound Co-Founder and Chief Executive Officer, James Cadwallader.

The company also presented research showing that commercial conversations on ChatGPT grew 119 per cent between June 2025 and June 2026, compared with 63 per cent for informational queries.

Speakers included representatives of The Estée Lauder Companies, Nestlé and Barclays in London; Atlassian, Virgin Australia and Reddit in Sydney; and Standard Chartered Bank, Unilever and Singtel in Singapore.

-- BERNAMA