YYForce Expands 24iFM With Marketplace, Digital Advertising

KUALA LUMPUR, Oct 9 (Bernama) -- YYForce Inc (YYForce), an artificial intelligence (AI)-enabled workforce management platform and integrated facility management (IFM) provider, has announced the commercial expansion of 24iFM through its Services Marketplace and Lifestyle advertising capabilities.

In a statement, YYForce said the expansion brings estate administration, on-demand household services and merchant promotions together on one digital platform.

It introduces two potential digital revenue streams alongside the company’s existing IFM operations: commissions or service fees from completed marketplace transactions, and advertising and promotional revenue from participating merchants.

Revenue generation will depend on user adoption, completed transactions and commercial agreements with service providers and merchants.

The 24iFM platform integrates everyday estate and facility management functions, including facility bookings, visitor registration, digital forms, payments and estate communications, with an expanding marketplace of household and property-related services.

Through the Services Marketplace, users can discover and book participating service providers, with YYForce expecting to earn commissions or service fees from qualifying transactions, subject to applicable commercial arrangements.

Meanwhile, the Lifestyle capability connects users with participating merchants and service providers across categories such as wellness, education, beauty, health and pet services. Potential advertising products include featured merchant placements, sponsored category positions, promotional campaigns and other forms of paid digital visibility.

YYForce said it intends to progressively expand the range of participating service providers, service categories, merchants and commercial offerings available through 24iFM, depending on market demand and platform adoption.

-- BERNAMA