Yeahka Executive Highlights AI’s Role In Reshaping Payments
KUALA LUMPUR, Sept 24 (Bernama) -- Yeahka Ltd, through its international payment brand YeahPay, highlighted the growing role of artificial intelligence (AI) in reshaping payment platforms as consumer discovery, decision-making and transactions increasingly converge.
Speaking at the Platform Leaders Forum of Stripe Tour in Shanghai, YeahPay Global Vice President, David Tay said payment platforms could increasingly extend their role beyond transaction processing to areas such as merchant discoverability, customer engagement and payment acceptance.
“Value is migrating from processing the transaction to being present at the point of discovery and decision,” he said in a statement.
Yeahka has begun exploring this shift through agentic payments and commerce initiatives with industry partners, leveraging its merchant network and payments expertise to help businesses operate in an environment where transactions may increasingly be initiated by consumers and AI agents.
The initiatives aim to help merchants participate in AI-driven commerce, including making products discoverable through large language models and supporting emerging forms of payment interaction.
Yeahka is also applying AI to merchant operations through digital employees that support customer enquiries, product and service recommendations, bookings, payments, customer relationship management (CRM) and repeat purchases.
These initiatives reflect a broader effort to connect customer discovery and engagement with transactions and ongoing merchant management, creating a more integrated commerce model.
Looking ahead, Tay expects payment and technology platforms to differentiate themselves either through deeper investment in regulated capabilities that require time and regulatory approvals to build, or through specialised workflows that general-purpose platforms may not easily serve.
“As the interfaces through which consumers discover, buy and pay continue to evolve, the ability to maintain the underlying customer relationship could become an increasingly important measure of platform strength,” Tay said.
-- BERNAMA