Chery Auto’s LEPAS To Highlight Elegance In Daily Life At October Event

KUALA LUMPUR, Sept 22 (Bernama) -- LEPAS, the premium new energy vehicle (NEV) brand of Chery Auto, is set to launch its first LEPAS Global Elegant Lifestyle Week this October.

Under the theme “Together in Elegance”, the event will showcase LEPAS’ global progress and bring together users, partners and industry guests to explore diverse expressions of “elegance” and contribute to the brand’s future, according to a statement.

It will mark a new starting point for the brand, from global rollout towards sustained user connections and a new phase of co-creation. Users will move beyond experiencing LEPAS products to become participants and storytellers in the brand’s journey, joining as Global Elegant Lifestyle Partners to co-create elegant living.

Since its debut as a new independent brand in 2025, LEPAS has begun its global rollout of products and brand presence. In 2026, as it launched its brand and delivered vehicles worldwide, LEPAS welcomed its first customers, bringing “Drive Your Elegance” into their everyday lives.

Following its first encounters with global media to its first customers, LEPAS is building deeper connections worldwide. As the brand moves from being seen globally to being experienced by customers, it is creating ongoing opportunities for dialogue and co-creation while listening and responding to diverse market needs.

At the LEPAS Global Elegant Lifestyle Week, users worldwide will participate in brand co-creation and technology experiences, exchange ideas and explore the many meanings of “elegance”.

According to LEPAS, the first customers are taking the brand-customer relationship beyond a single purchase toward an ongoing experience, from one-way communication to active participation.

Aesthetic preferences, driving and riding experiences, and vehicle feedback across cultures give insight into local adaptation and inform LEPAS’ continued refinement of its product portfolio and service quality. By listening and responding, it deepens its understanding of user needs while tailoring its products, services and experiences across markets.

LEPAS said it will bring together users from different markets at the 2026 Chery International User Summit, giving them an opportunity to exchange ideas and experiences, as well as contribute to the continued development of its products, services and brand. 

-- BERNAMA