Casuarina Meru Eyes 62 Pct Occupancy Rate, Launches Loyalty Programme
IPOH, Aug 11 (Bernama) -- Casuarina Meru Sdn Bhd is targeting an overall occupancy rate of 62 per cent for its four-star Hotel Casuarina@Meru this year, driven by positive domestic tourism growth and sustained visitor arrivals.
Casuarina Meru chairman Datuk Mohd Azhar Jamaluddin said the hotel recorded nearly 33,000 guest arrivals from January to July, raising its occupancy rate to 55 per cent from 50 per cent during the same period last year.
“This improvement is in line with the increase in domestic tourists choosing Perak and other local destinations over overseas travel. The 62 per cent target is supported by positive momentum among corporate and individual customers,” he told reporters at the launch of the Casuarina Rewards programme here today.
Hotel Casuarina@Meru, located in Bandar Meru Raya, is also planning facility upgrades, including interior refurbishment, improvements to its 1,000-capacity banquet hall and a proposed swimming pool.
Mohd Azhar said the company launched Casuarina Rewards after 13 years of operations to strengthen customer relationships and marketing efforts. The loyalty programme offers Silver, Gold and Platinum membership tiers, with points redeemable for complimentary stays, food and beverage vouchers, hotel products and other exclusive benefits.
Meanwhile, he said the company is studying the redevelopment of its hotel in Teluk Intan and opportunities to expand the Casuarina brand beyond Perak. “We need to conduct on-the-ground studies and assess factors such as the economy, demand and domestic market before determining the suitable location and hotel category,” he added.
-- BERNAMA