Shanxi, Malaysia Boost Economic, Cultural Tourism Ties
KUALA LUMPUR, July 24 (Bernama) -- China’s Shanxi Province and Malaysia have strengthened cooperation in economic, trade, and cultural tourism sectors following an exchange conference held in Kuala Lumpur on July 21.
The China’s Shanxi Province–Malaysia Economic, Trade and Cultural Tourism Exchange Conference brought together more than 120 representatives from the economic, trade, cultural and tourism sectors of both countries, according to a statement.
The event was jointly organised by the Shanxi Provincial Committee of the China Council for the Promotion of International Trade, the Department of Culture and Tourism of Shanxi Province, and the Department of Agriculture and Rural Affairs of Shanxi Province to promote industrial connectivity, resource sharing and people-to-people exchanges.
During the conference, Shanxi showcased its cultural and tourism offerings, including museum collections, natural landscapes, ancient architecture and wellness retreats. The province is developing tourism initiatives centred on three major attractions — the Great Wall, the Yellow River and the Taihang Mountains.
Shanxi representatives also highlighted opportunities for cooperation in agriculture, cultural tourism development, infrastructure, and industrial transformation and upgrading. Participants from Shanxi Cultural Tourism Investment Holding Group, Shanxi Road & Bridge Construction Group and other organisations introduced investment prospects in various sectors.
The conference saw the signing of several cooperation agreements between the Shanxi Provincial Committee of the China Council for the Promotion of International Trade, Shanxi enterprises, Malaysian chambers of commerce and companies.
The event also featured tourism and product exhibitions, traditional craft displays, landscape photography showcases and the "Splendid Shanxi" virtual reality experience, allowing participants to explore the province’s cultural attractions.
Shanxi enterprises held business-matching sessions with Malaysian participants to explore potential collaboration in agriculture, manufacturing, cross-border e-commerce and other industries, further supporting economic and cultural links between Shanxi and Malaysia.
-- BERNAMA