Vietjet Introduces Vietnam Halal Connect To Support Muslim Travel
KUALA LUMPUR, July 10 (Bernama) -- Vietjet has introduced Vietnam Halal Connect, a proposed initiative to foster closer collaboration among airlines, airports, tourism businesses, halal certification bodies and technology partners in support of Muslim travel to Vietnam.
In a statement today, the airline said the initiative holds particular significance for Malaysia, one of Vietnam’s key source markets for regional tourism, where Muslims make up the majority of the population.
“Vietnam Halal Connect is envisioned as a platform connecting stakeholders across the travel value chain, helping to improve coordination across the travel sector and the overall experience for Muslim visitors.
“As part of the initiative, Vietjet aims to expand halal meal options, digital travel solutions and partnerships with tourism stakeholders to better serve Muslim travellers, while supporting internationally recognised halal standards where applicable,” it said.
Vietjet’s commercial director Ha Nang Viet said the company sees opportunities to strengthen Vietnam’s appeal among Muslim travellers through better connectivity and services that respond to their evolving travel needs.
“Through Vietnam Halal Connect, we hope to encourage closer cooperation across the travel value chain so that Muslim travellers can explore Vietnam with greater confidence and convenience,” he said.
The statement said Vietnam welcomed more than 21 million international visitors in 2025, including about 600,000 Muslim travellers.
-- BERNAMA