Guest Supply, HAAN Sign Licensing Deal For APAC Hotels

KUALA LUMPUR, July 3 (Bernama) -- Guest Supply Asia, part of Sysco Corporation, has announced a licensing agreement with HAAN, a personal care brand, to manufacture and distribute HAAN-branded personal care products for hotels across Asia Pacific (APAC).

The agreement combines HAAN’s design-led, refillable approach to personal care with Guest Supply’s product development, manufacturing, distribution and service capabilities for hotel operators, giving hospitality customers easier access to premium, operationally ready products.

Guest Supply senior vice president, EMEA and APAC regions, Gustaf Lantz in a statement said this partnership is a strong fit for the hospitality market in the APAC.

“It combines HAAN’s modern, refillable design and clean formulations with Gilchrist & Soames’ expertise in developing and manufacturing high-quality amenities and Guest Supply’s ability to distribute at scale across the region,” added Lantz.

Under the agreement, Guest Supply will work with HAAN to localise product formats and operational requirements for the APAC hospitality market, supporting consistent brand execution, dependable supply and streamlined ordering for hotel partners.

A travel-centric personal care brand, HAAN is known for practical, portable products designed for life on the go. Its formulas emphasise clean, natural and vegan ingredients, while its refillable systems are designed to reduce single-use plastic waste.

HAAN products are already available in more than 50 countries through thousands of points of sale, including concept and department stores, beauty chains and select travel retail locations.

Guest Supply said the partnership is intended to accelerate availability and service levels for hospitality customers across the region.

-- BERNAMA