Mary Kay Retains Top Global Direct Selling Beauty Brand Ranking
KUALA LUMPUR, June 24 (Bernama) -- Mary Kay Inc, the iconic beauty and entrepreneurship company, has been named the world's No. 1 direct selling brand for skin care and colour cosmetics by Euromonitor International for the fourth consecutive year.
“Earning the No. 1 global ranking from Euromonitor for the fourth consecutive year comes as a powerful endorsement of the impact of our Independent Beauty Consultants around the world who drive our success every day.
“Their entrepreneurial spirit, combined with our transformational investments in research and development (R&D) and cutting-edge technology, enables us to deliver high-performance skin and beauty solutions,” said Mary Kay Inc chief executive officer, Ryan Rogers in a statement.
Meanwhile, Euromonitor International senior vice president of research, Anthony Irwin said Mary Kay’s continued leadership in direct selling beauty highlights its ability to deliver consistent value, quality, and relevance in a highly competitive global marketplace.
Apart from the Euromonitor recognition, Mary Kay received 41 beauty and industry awards worldwide in 2025 and was ranked among Women’s Wear Daily Beauty Inc’s 2025 Top 100 Beauty Companies and Forbes’ 2026 Best Customer Service list.
The company said it continues to deliver skincare and colour cosmetics through a combination of scientific innovation, consumer insights and personalised service.
Mary Kay has been issued more than 1,600 patents worldwide covering products, technologies and packaging, while its manufacturing and R&D centre in Texas is capable of producing up to one million products per day.
Women account for 64 per cent of Mary Kay’s R&D scientists and 79 per cent of its Global Brand and Global Creative teams.
Mary Kay products are sold through Independent Beauty Consultants across 40 markets worldwide, who provide personalised service to customers in person, via online and on social and digital media channels.
-- BERNAMA